Westchester County Public Relations:
Increase Your Visibility
Our President, Willy Gissen, published a monthly column on public relations and marketing in the Westchester/Fairfield County Business Journal. He has also been interviewed on WVOX-AM, and published in Westchester Commerce, HV Biz and The Journal News. He is certified in advanced search engine marketing and local search.
At Cut-It-Out Communications, we hold the #1 Google ranking for the keyword "Westchester County Public Relations," an achievement we have maintained since 2008 in a highly competitive field. Maintaining this ranking involves staying up-to-date with the latest online developments, learning we diligently pursue and share with our clients. At Cut-It-Out Communications, our philosophy involves empowering our clients so they can continue an effective promotional campaign after our assignment is complete.
Moreover, our background started with traditional public relations. We know how to write and pitch editors, and thus we provide an integrated communications campaign. You want to reach as wide an audience as possible, focused primarily on your prospects, and accomplishing this may entail bylined articles in your industry's trade magazines or in a Westchester County business journal.
Everyone knows about inbound links. We delve into more recent developments. One of these involves video optimization as YouTube has become a focus of website authority. By using screen capture software such as Camtasia, you can easily create instructional videos without the intrusion to your privacy of a web camera. We will show you how to improve the power of your video links, both by embedding videos on web pages and posting them on YouTube. Of course, YouTube is owned by Google so that minor fact could make this site even more important in the future.
Another advanced field in search engine optimization involves the creation of rich snippets through languages such as schema.org. Rich snippets help search engines to interpret your site, and they can also be used to ensure your photo appears on the search engine results pages, increasing your click-through rate and affecting your ranking in the future.
And social media, once a totally separate field, is now being incorporated into search engine ranking decisions, so if you've been negligent in this area, it's time to ramp up here as well. We encourage the use of platforms such as Hootsuite so you can schedule posts to the major social media sites in an efficient manner.
We will start by providing a free diagnosis of your website, looking at factors such as the text-to-coding ratio, the density of your keywords and the proper use of meta tags. We will determine if you are using geotagging, Dublin Core and other less frequently used items. And we will empower you by showing how to use SEO toolbars to evaluate any site where your navigate, including you competitors.
Inbound Versus Outbound Marketing
Long-standing promotional techniques may be counterproductive when applied to the online arena, and the issue can be summarized by the difference between inbound and outbound marketing. Outbound marketing, the traditional form of promotion, can be compared to standing on a street corner with a bullhorn. You are sending out information through press releases, direct mail, etc.
The problem occurs with online promotion when outbound marketing can be viewed as spam and may even be counterproductive. When online, you want your prospects to find you. This is called inbound marketing and is achieved through techniques such as search engine optimization.
You want to attract prospects, after they have completed their research, when they are ready to purchase your services. Attracting them sooner could be unproductive, and doing so later may only trigger buyer's remorse.
A Vision for Westchester
Westchester is a unique place, and your websites need to be properly targeted to take advantage of our shrewd citizenry. Our President has lived in here for his entire life and knows his way around the region.
We focus our public relations on Westchester County because we want to make the County a better place to live. If your product can help people or make life easier for our citizens, we want to promote it.
Sometimes, though, promoting and increasing visibility in Westchester County involves more than public relations for profit-making enterprises. That's why we incorporated our experience in politics and grantmaking into our business model. These fields also involved a natural extension of our President's copywriting skills. Visit our web pages on politics and grantmaking for more details about what Cut-It-Out offers to these organizations.
Cut-It-Out Communications is also a proud member of the Business Council of Westchester, the largest professional organization in the County. Our President appeared on Marsha Gordon's radio show, "Westchester Means Business," on WVOX-AM.
Founded as a traditional public relations firm, Cut-It-Out Communications has adapted based on client demand to cover several cross-disciplinary fields, especially search engine optimization (SEO). SEO is a natural fit for online public relations firm because it relies on the creation of valuable and original content. Whether the content involves contributions to a blog, the distribution of online press releases or the creation of YouTube videos, Google is always looking for and rewarding fresh materials. Cut-It-Out Communications has also studied other more technical ways to complement this content as Google is estimated to use more than 200 signals for its search engine results pages.
Mobile platforms are now available for Westchester businesses. Call 914-723-7212 for more information. Search this URL on your smartphone to see our mobile site with its app-like formatting for visitor convenience. For organizations with long-term vision, mobile is the way to go!
On May 29, 2013, our President, Willy Gissen, appeared on the Greenburgh Report, a radio show on WVOX-AM, to discuss small business opportunities with Greenburgh Supervisor, Paul Feiner. He focused primarily on online visibility, recommended books such as The Go Getter and Eat That Frog and listed Westchester organizations designed to help growing entrepreneurs. To listen the full interview, please click the box below.
Focus on Business Development
Every client is unique and at a different stage of development. Some need more fundamental written collateral such as a tri-fold brochure while others have already applied a variety of marketing techniques and just require a more integrated approach. Cut-It-Out Communications can conduct a free consultation of your company needs and suggest a preliminary timeline for the first month in tandem with our proposal.
A company is only as strong as its weakest link, and our public relations experience in a number of different industries helps us to determine what your company really needs. We invariably test new techniques on our own company first to determine their effectiveness. Each client also provides a learning experience as we collaborate and incorporate the promotional efforts they use with our own.
Founded more than a decade ago, our company was originally incorporated as Cut-It-Out Editing. And writing does remain fundamental to everything we do, and we continue to offer and provide copywriting services for a wide variety of reasons. For example, we served as a key editor for the recent book by a Westchester radio celebrity, Bill O'Shaughnessy of WVOX-AM. However, we soon found our public relations skills to be more and more in demand by a wide variety of prospects. And our company focused on this field for the next several years.
The next inflection point came shortly after the launch of our current website. The online revolution affected PR as much or more than any other field, primarily because of the confluence of the need for creating original content for both. As I drafted web pages and expanded my new site, I could see the effect it had on our search engine ranking and quickly realized these tasks could be executed for other organizations as well.
Starting out by drafting press releases and corporate blogs, we quickly expanded our knowledge base to the more technical aspects of SEO as well. Our transition to the online world was complete.
Navigating Our Website
This site is chock full of information for both prospective clients and casual visitors. Visitors interested in background information on public relations and business development should visit our media room. Instructional articles and explanatory videos are clearly listed on the sidebar. These are all vendor neutral pieces suitable for nearly any organization interested in exploring online opportunities. Company capabilities are also listed on the top navigation bar in fields such as public relations, politics, interactive and grantwriting. A full biography of our President is available through the about page and a company portfolio can be found on the page titled, "Our Work."
Great care has been taken to provide useful and accurate information on this site as it is consonant with our continual efforts to empower our clients and visitors alike. When we together, we do exactly that, and you will understand our processes and their impact on your potential customers.
As a side note, Cut-It-Out Communications only provides white-hat SEO techniques. You will not need to worry about changes in the Google algorithm as we provide valuable and original vendor-neutral content, always a key goal for Google.