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The Wonders of Circloscope

September 17th, 2014

circle

 

Circloscope is an excellent tool for increasing the number of people who circle you in Google Plus. The principle is similar to increasing your followers on Twitter. You just find a list of followers (Google Plus’ers) from a person you respect and then follow, follow, follow. Some of them will reciprocate and follow you back and voila, your following goes.

You find the profile of powerful Google Plus’ers, and then use the options on Circloscope to add the people in their circles to your circles.

Circloscope applies this approach en masse for Google Plus. You find the profile of powerful Google Plus’ers, and then use the options on Circloscope to add the people in their circles to your circles.

The step-by-step approach works as follows: install the Circloscope program using your Google Plus URL as the home option, find powerful Google Plus’ers and copy their URLs. Then, click on dashboard and select “profiles” from the pull-down menu.

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ISIS vs. ISIL

September 16th, 2014

rose

 

What’s in a word? A rose by any other name would still smell as sweet …

Yes, ISIS sounds more powerful than ISIL; it’s got that Greek god sound to it; even Bob Dylan wrote a song called Isis. But are we really so scared of this terrorist group and its propaganda war?

Maybe, but official Washington has adopted a rather silly wordplay in calling the terrorist group ISIS ISIL instead. It’s a rather contrived attempt that makes us look weaker than we really are.

Yes, ISIS sounds more powerful than ISIL; it’s got that Greek god sound to it; even Bob Dylan wrote a song called Isis. But are we really so scared of this terrorist group and its propaganda war that we can’t even call the organization by its proper name?

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People who “Like” your Competitors

September 15th, 2014

lightning bolt

 

Facebook ads provide an excellent method to get more people to like your Facebook Page, even for those who shy away from “sales speak” and find print advertising a waste of time.

Moreover, like Twitter, [Facebook ads] provide an excellent way for you to piggyback on competitors’ research and access the people who “like” their pages as well.

Facebook facilitates the use of ads by offering a very low price, as little as $5 per day, and they even provide their own library of images for you to access by choosing any keyword topic. Moreover, like Twitter, they provide an excellent way for you to piggyback on competitors’ research and access the people who “like” their pages as well.

Most people know you can access people who follow your competitors on Twitter by simply following their followers and waiting for them to reciprocate. Facebook offers a very similar procedure in their Ads Manager template.

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Hillary Clinton Declaration for President

September 13th, 2014

 

It’s not easy to run for President, and people need to cool it with their speculation and exercise a little more patience while Hillary Clinton makes up her mind.

She brings a diligent attitude to everything she does, taking care of her responsibilities in a thoroughly committed manner.

Mrs. Clinton knows full well the rigors of the campaign trail, and she should get more respect from the news media as she decides whether she should take the plunge. Yes, her decision is facilitated by the lack of other serious candidates, but deciding to run for President involves more than political calculations. It is a deeply personal decision with a long-lasting impact on her family and friends.

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On Facebook Ads

September 11th, 2014

sold sign

 

As a public relations professional, I shied away from Facebook ads, trying to justify my reticence by my impressions of the traditional advertising field. My procrastination about learning this lucrative tool was based on the definition of my field itself. Public relations is generally defined as “unpaid publicity,” differentiating it from advertising or “paid publicity.”

I needed to ramp up my social media following after it became important to my particular specialty, search engine optimization.

But my entrance into the online world included a wide plethora of activities including search engine optimization, social media, corporate blogs, email marketing and website development. I needed to ramp up my social media following after it became important to my particular specialty, search engine optimization.

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Speech on ISIS

September 9th, 2014

camel in desert

 

The President is scheduled to address the nation tomorrow night, and the speech will cover the danger of ISIS to our national security. The President will probably talk about the affront to our sensibilities when the terrorist group beheaded two Americans, but it will go beyond that. It will discuss how and why the Iraq and Syrian-based “caliphate” could accomplish a bombing or other offensive action on American soil.

After running to end the war in Iraq, the President finds himself in a dilemma in our current situation.

After running to end the war in Iraq, the President finds himself in a dilemma in our current situation. Should he try to ignore the threat and then be faced one day with a lot of dead Americans to avenge? Or should he anticipate and fight against the nihilism of this organization and drag a war-weary American public back into a Middle East conflict?

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A Twitter Maintenance Program

September 6th, 2014

colorful bird

 

You either “get” Twitter, or you don’t. The bombardment of short 140-character messages, sometimes known as the Twitter-stream, can seem intimidating or downright pointless depending on your social media sophistication.

Try re-tweeting two messages per day.

The best way to understand Twitter involves just getting your feet wet and doing it. Start a Twitter posting program of six-to-eight tweets per day and try to mix things up in the process. After you have generated a few hundred followers — you can just follow other people, and they’ll generally reciprocate and follow you back — go into your Twitter account and scroll down through the messages looking for something interesting.

Try re-tweeting two messages per day. You can also create Twitter lists, subsets of your followers. If someone is tweeting something interesting, and you retweet it, you may wish to include that person in a separate list based on the topic. You may also wish to include functional lists such as “people who re-tweeted me.”

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Senate in the Balance

September 5th, 2014

old man

 

The fate of the U.S. Senate is being hyped by a lot of pundits as if it would make a big difference. In reality, as long as a Democrat sits in the White House, our country is safe from the worst depredations of the Republican world view.

Yes, many of our programs need to be protected from abuse, but we shouldn’t throw out the baby with the bathwater.

That view, and there should be no doubt, includes a dismantling of the social safety net both for the poor and the elderly, and a radical difference of what it means to be an American citizen.

The concept of rugged individualism must be accompanied by an empathy for those who have fallen behind in the race through no fault of their own. Before social security, and the current generation does not remember this, the elderly used to constitute a poor and needy class as their life savings were consumed by the cost of health care.

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Don’t Neglect Traditional PR

September 3rd, 2014

checklist

 

In the excitement and glory of online public relations, from corporate blogs to social media to email newsletters, good public relations firms will still lay a foundation using the elements of traditional public relations. Here are some steps to make sure they take:

There is no substitute for certain elements of a traditional public relations campaign. Make sure you don’t neglect them in the rush to improve your search engine ranking.

1) Research a media list: PR professionals can still access print directories such as Bacon’s that give phone numbers of key contacts unavailable online. In addition to contact information, a media list should include essential facts such as circulation that will affect how you approach the pitching process. The number of trade journals in your clients’ fields are amazing, and Bacon’s lets you pick through the clutter.

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Second Execution: Enough is Enough

September 2nd, 2014

missile

 

Americans were treated to another gruesome execution in a slickly produced propaganda film by ISIS. Deaf to pleas from the journalist’s mother, the terrorist group blamed U.S. strikes for the beheading.

ISIS should be subjected to a blitzkrieg of an assault with cruise missiles, more airstrikes, special forces activities and a pledge to double the intensity of the attack for each new American who is killed.

Enough is enough. The American psyche can’t take this blatant affront any longer. President Obama needs to take some immediate action that will hurt the organization to the same extent that they have hurt us.

ISIS should be subjected to a blitzkrieg of an assault with cruise missiles, more airstrikes, special forces activities and a pledge to double the intensity of the attack for each new American who is killed.

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