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Increase Your Conversion Rate

October 23rd, 2014

office building

 

New entrepreneurs are generally thrown into the competitive mix and forced to put their business through a sink-or-swim process. Most entrepreneurs start their organization because they have developed a marketable skill, but that skill does not generally include management. Here are some sure-fire ways to get through the gauntlet and get your first or seventy-first client.

Taking the prospect step-by-step through a structured process provides a familiar path for you and your potential client.

1. Hold your first meeting at lunch.

First impressions matter, and you are likely to generate favorable ones when sharing a meal. Holding the first meeting at lunch also provides an efficient vetting process — if the prospect does not want to have lunch with you, there may be many applicants for the position, and your chances are greatly reduced.

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Nuanced Values

October 22nd, 2014

scale

 

American values are not absolutes but are tempered by logic, common sense and prudent, moderate frameworks. Just as you don’t have the freedom to yell “Fire” in a crowded theaters, there are limits to other values as well. Clearly, equality and liberty can not co-exist next to each other without some sort of modification. Because liberty would imply the freedom to get ahead of your fellow man, and equality would then need to be imposed by force.

American values are not absolutes but are tempered by logic, common sense and prudent, moderate frameworks.

Capitalism, as well, does not exist in a pure, unadulterated form as Americans agree on the need for regulations to protect the American consumer and ensure other values are upheld as well, such as environmental protections and bans on children’s labor.

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The Need for Unbiased News

October 21st, 2014

newspaper

 

I miss the news. No, I don’t mean the modified versions put out by Fox and MSNBC, or the affection for sensationalism displayed by CNN. I mean the non-biased serving up of the news on a day in and day out basis once provided by the three major broadcast networks.

It’s ironic that in an era of cable news and the Internet one must flee to radio to get a truly neutral take on the day’s events.

In a time of so many channels, with all news all the time available on some of them, thirsting for the real news is like being stranded in the ocean without any fresh water to drink. I like the format of some Fox shows and am a devoted fan of Hardball with Chris Matthews. But I need to keep on subtracting or adding to the presentation in order to get the neutrality I desire.

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The Status of America

October 20th, 2014

flag

 

Republicans are desperately trying to convince the American people about the effect of a series of crises on our nation, spinning a tale about a world gone out of control. Nothing could be further from the truth.

Yes, events have transpired beyond the President’s control in eastern Ukraine and West Africa, but our nation should feel blessed to have such a sane and cautious leader, one who will take measured decisions for the safety of us all. God knows where would be right now if George W. Bush were still President.

And the most important thing for the American people, the economy, is showing robust signs of growth, with the unemployment rate dipping below six percent for the first time in years.

And the most important thing for the American people, the economy, is showing robust signs of growth, with the unemployment rate dipping below six percent for the first time in years. The stock market, despite some recent corrections, has nearly doubled in value, and if companies would relax about the large stockpile of profits they have amassed, we would be doing even better.

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What if Baghdad Falls?

October 18th, 2014

Arab

 

The American air campaign against ISIS seems to have emboldened the radical Islamic fighters, making them both more prudent and deadly on the ground.

When Baghdad falls, it will create wide-ranging repercussions throughout the Middle East.

The fighters of ISIS know how to adapt to various circumstances, and they have proceeded by sheltering their weapons more and hiding among civilian populations. On the ground, the Iraqi army seems to be unable to retake any territory even with the U.S. air force behind them.

Nor should we think ISIS will be automatically defeated. It was not that long ago historically when the United States was stymied in Vietnam despite throwing the force of our entire army into the battle. And if ISIS continues along the current course, they will take Baghdad in a few months. Most likely, they will do it in a sudden kamikaze push and surprise us again.

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Hiring a PR Firm?

October 17th, 2014

100 percent sign

 

Are you hiring a public relations firm? Before you make a final decision, there are a series of questions you must ask.

The first and most important one involves who will be handling your account on a day-to-day basis. Larger firms often use the President to find new business but then hand over your publicity to an account executive. This account executive will literally be writing your press releases and pitching reporters on your behalf.

Larger firms often use the President to find new business but then hand over your publicity to an account executive.

This glorified bait-and-switch practice means you will only see the President again on a monthly basis, maybe supplemented by a phone call or two about strategy. The smaller the PR firm, the more likely the President will be personally involved with your account.

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Ebola: Image Versus Reality

October 16th, 2014

ambulance

 

The potential of an outbreak of Ebola versus the current reality could not be further apart, but in a nod to the power of the media, President Obama canceled critical fundraising opportunities to go back to Washington to deal with the “crisis.”

People need to take a step back from sending swat teams and rapid response groups, and disinfecting where it is not necessary or medically mandated

Ebola is not transmitted like the flu; you must come into contact with the bodily fluids of infected people when they are symptomatic. That is what all the scientists tell us.

And the possibility of transmission through the air would only be possible if the virus somehow mutated, and then we would indeed have something to worry about. I have recently seen reassurances stating that mutation into an airborne disease is highly unlikely.

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The Lessons of History

October 15th, 2014

soldier

 

We all learn the famous adage as schoolchildren, “Those who do not learn the lessons of history are condemned to repeat them.” But the highest levels of the U.S. government do not seem to acknowledge this basic reality.

A sobering C.I.A. study published in the lead story in The New York Times this morning recounted the ineffectiveness of arming and training rebel leaders in the ultimate outcome of a conflict. It went back to the Bay of Pigs in the Kennedy administration, the struggle against the Sandinista government in the Reagan administration and a long list of similar exercises in futility.

A sobering C.I.A. study published in the lead story in The New York Times this morning recounted the ineffectiveness of arming and training rebel leaders in the ultimate outcome of a conflict.

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Political terrorists

October 14th, 2014

doctor

 

The Republican Party and its candidates are purposefully trying to scare the electorate, and, in a reprise of 2004, doing so to win an election.

The issues of Ebola and ISIS will soon fade into background noise while the economy will remain front and center.

The twin specters of ISIS and Ebola are, of course, legitimate issues, but neither of them rises to an existential threat to the United States, or, arguably, any threat of all.

There have been two, count them, two incidents of Ebola in the United States, both traceable to the same person, and the CDC is moving vigorously to tighten decontamination procedures, both among medical professionals and at U.S. airports.

Of all the things to worry about, Ebola should register very low on the list. But Republicans are using this disease and the threat of ISIS to portray the world as somehow spinning out of control, with a President who is either disengaged or doesn’t care. Nothing could be further from the truth.

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Defining Public Relations

October 13th, 2014

politician

 

Public relations is one of the few professions struggling to define itself in the public’s eye. The term, public relations, or PR, is used differently among the general population than its professional meaning.

Public relations as a field has nothing to do with the casual use of the term, often applied in a somewhat derogatory context …

Public relations as a field has nothing to do with the casual use of the term, often applied in a somewhat derogatory context to mean image or fluff or lacking substance. The proper use of the term is defined simply as “unpaid publicity.” Thus, public relations is best contrasted with advertising, its polar opposite, defined as “paid publicity.”

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