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PRESS RELEASE

For immediate release

Contact:
Willy Gissen
Cut-It-Out Communications, Inc.
914-723-7212/914-840-1299 (fax)
wgissen@cutitoutcommunications.com

Hartsdale, NY, May 6, '09 -- Cut-It-Out Communications (www.cioediting.com), a full-service Westchester public relations firm, today announced it has maintained a surprising top Google ranking among its peers for over six months.

The primary search term for the company was geo-targeted by using the phrase “Westchester County public relations,” and Cut-It-Out Communications has remained the number one non-paid response since its first announcement of the feat last October. The company, founded in 2003, is beating much larger veteran organizations serving the region for decades.  

Willy Gissen, President of Cut-It-Out Communications, said, “Our company’s number one Google ranking is a source of great pride, and we work very hard to retain it by maximizing inbound links to our web site through blogs, content provision sites, directories and online press releases. SEO has become an exciting process of discovery for us and our clients.”

Mr. Gissen recently attended PRSA’s Digital Impact Conference and maintains a daily blog, The New York Times Leader, at http://www.cioediting.com/wordpress, where he analyzes the lead story in the newspaper each morning. The blogging software was incorporated into the company’s web site to increase traffic and encourage “deep links” to an interior page. These deep links are important in Google’s ranking algorithm because they help determine whether a web site offers intrinsic value for its visitors.

Another source of deep links includes a web page with a series of proprietary how-to articles on nearly every area of public relations such as starting an e-newsletter, drafting an effective press release, pitching editors and reporters, and many other topics. The articles may be viewed at http://www.cioediting.com/media_content_provision.asp.  

Founded in 2003, Cut-It-Out Communications focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-business and hi-tech clients. The President, Willy Gissen, trained with a former SVP of the top New York City PR firm, Hill & Knowlton. A Harvard graduate, Mr. Gissen has been interviewed on WVOX-AM and published widely in the Westchester County Business Journal, Westchester Commerce, HV Biz and The Journal News.