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That Used to Be Us
The long awaited book by Tom Friedman (and Michael Mandelbaum), That Used to Be Us, looks at the current state of affairs in the United States, from politics to economics to education to business, and clearly lays out point by point what we need to do to recapture our past glory. It focuses, to a large extent, on the transformative power of the convergence of the IT revolution and globalization, especially on the business world, making the following observation:
"Continuous innovation is not a luxury anymore -- it is becoming a necessity. In the hyper-connected world, whatever can be done, will be done. The only question for a company is whether it will be done by it or to it: but it will be done. ... So a company that does not practice constant innovation by taking advantage of every ounce of brainpower at every level will fall behind farther and faster than ever before." (p. 96)
To read the full article, click here. |
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Online PR Corner: MailChimp
Constant Contact is a great program for email marketing. It provides a wide variety of templates, powerful functionality and excellent reporting capabilities.
However, for smaller non-professional groups -- non-profit organizations looking to send out a newsletter to donors, churches sending updates to members of the congregation -- MailChimp, an email marketing program with more than 500,000 users, offers an excellent, cost-effective alternative.
The program is free for 2,000 contacts or less, with a maximum of 12,000 emails sent per month. That is well within the limits of many senders. Plus it is also included in the Google Apps marketplace and easily integrates with other Google solutions.
To read the full article, click here. |
