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| Vol. 1, Issue #2 |
Aug/Sept 2007 |
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Dear Colleagues and Clients,
Welcome to the second issue of "The Cut-It-Out Customer." This e-zine features an article published by our firm last month in Westchester Commerce, "Sizing Up the Best Marketing Strategy," and an excerpt from The E-Myth Revisited, describing how your small business can help change the world.
The discerning reader will also note the revision of our company name from "Cut-It-Out Editing, Inc." to "Cut-It-Out Communications, Inc." The new name better reflects the full scope of our firm's activities.
Enjoy the issue!
Willy |
| Sizing Up the Best Marketing Strategy |
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by Willy Gissen, President, Cut-It-Out  Communications, Inc.
(as published in Westchester Commerce, August 2007)
The nexus among public relations, advertising and the Internet presents a conundrum to most business owners. They must make critical strategic decisions about the best way to promote their firm and are bombarded by conflicting advice from marketing consultants, industry colleagues and vendors.
Business owners and CEOs from almost any field ask the same questions. Is public relations more effective than advertising? How does the Internet compare to other media such as newspapers, industry trade publications, and radio or TV? Is it possible to accurately measure the impact of my promotional efforts?
All these questions may be condensed in one overall concern. What is the most efficient and economical way to promote my organization?
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| Changing the World |
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The E-Myth Revisited, by Michael Gerber 
In The E-Myth Revisited, an update of the critically acclaimed handbook for small businesses, Michael Gerber describes how your small business can change the world. Here's a short excerpt:
"Today's world is a difficult place. Humankind has experienced more change in the past twenty years that it has in the 2,000 that preceded them ... The result of all this change is chaos and disorder ...
But the trouble didn't start 'out there' in the world. If it did, we'd really be in trouble. Because who among us knows enough to control or even have an impact on what's happening 'out there.' If it is so difficult for us to do anything about our businesses, how in the world are we going to do anything about the world?
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Founded in 2003, Cut-It-Out Communications, Inc., provides concise, effective advocacy for any business need, including public relations, marketing and grantwriting.
My personal qualifications include almost five years at a top Westchester County public relations firm, where I served as Vice President, and extensive political experience including a stint on the communications staff of the McCall/Mehiel gubernatorial campaign.
Other professional training includes courses on Advanced Grantwriting, PR and New Media, and How to Do Research Online, as well as business instruction at "The Academy of Entrepreneurial Excellence."
For more information, please call 914-723-7212, email wgissen@cutitoutcommunications.com or visit www.cutitoutcommunications.com.
Sincerely,
Willy Gissen, President
Cut-It-Out Communications, Inc.
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