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The Shark and the Goldfish
The Shark and the Goldfish, a parable by Jon Gordon, shows how to succeed in business and life through an entertaining story describing the trials of Gordy the Goldfish. Gordy gets swept out to sea by a giant wave after a life of comfort in his fishbowl where he has always been fed by others.
Sammy the Shark teaches the disoriented goldfish how to forage for food using the "Positive Shark Formula" and three simple principles based on hard work, focus and a refusal to settle for second best.
To read the rest of the article, click here. |
Advanced Facebook Pointers
As of October 2010, 116 million people in the United States were registered with Facebook out of a total population of 309 million. And the PR potential of this site continues to grow.
However, Facebook operates without a customer service department, and many companies stop after setting up a Facebook Page, originally called a fan page, instead of pursuing customization either through FBML (Facebook mark-up language) or user-friendly programs such as www.pagemodo.com or www.fanpagebuilders.com.
For a list of advanced Facebook pointers, click here.
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PR Corner:
Video Publicity
Video publicity represents an exciting new frontier in public relations. YouTube is the second largest search engine after Google, and 18-34 year olds spend more time watching videos than television.
Videos can be embedded in your web pages or posted simultaneously on external destination sites by using video aggregators such as tubemogul. Tubemogul also provides a useful list of the major destination sites besides YouTube, such as Blip.tv and Metacafe.
To read the rest of the article, click here.
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