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| Vol. 1, Issue #5 |
Feb/Mar 2008 |
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Dear Colleagues and Clients,
Welcome to the fifth issue of "The Cut-It-Out Customer." The first article in this e-zine describes how to increase your website's search-engine ranking by submitting articles to online content provision sites. The second article features an excerpt from The Ultimate Sales Machine by Chet Holmes about how to use education-based marketing to increase sales.
Enjoy the issue!
Sincerely,
Willy Gissen, President
Cut-It-Out Communications, Inc. |
| Content Provision Sites Increase Your Website's Ranking |
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First of all, your website's search engine ranking should be targeted to your geographic area. That is, for my firm, I am unable to compete nationwide for prospects searching on the term "public relations." However, I can compete for people who type "Westchester County public relations."
(Try this on Google or click on this link for the following search results.)
Secondly, once you determine geo-targeted search terms for your organization, the search-engine ranking for those terms will be determined, to a large degree, by the number and quality of inbound links to your site. One way to create more inbound links is to draft an online press release (more about this in our next issue). Another way is to write a short, vendor-neutral article and post it on content provision sites, including your company's website address in the contact information and author resource box.
You should submit your article to the following sites:
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| Education-Based Marketing |
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In The Ultimate Sales Machine by Chet Holmes, the author presents a compelling case for education-based marketing. He describes the concept as follows:
"About 3 percent of potential buyers at any given time are buying now. Right now...My research further concludes that 7 percent of the population is open to the idea of buying...The remaining 90 percent fall into one of three equal categories. The top third are what I call 'not thinking about it.'...The next third are what I call 'think they're not interested.'...And then the final third are what I call 'definitely not interested.'...
"If you walk out there and say, 'I'm here to tell you why we have the greatest office equipment in the world,' you're going to have 90 percent of the audience get up and leave.'
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Founded in 2003, Cut-It-Out Communications provides concise, effective advocacy for any business need.
Located in Westchester County, New York, our firm offers full-service public relations and copywriting support as well as grantwriting for private foundations.
Our President, Willy Gissen, is a Harvard graduate with over 10 years of professional experience in public relations and politics including the communications staff of a New York State gubernatorial campaign. | |
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