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In Every Business Is a Growth Business by Ron Charan and Noel Tichy, the authors explore some fundamental techniques to ensure your business is constantly adapting to change within your industry, learning new ways to satisfy the customer, and incorporating intrinsic values within your corporate culture to ensure your future success.
One technique, called "broadening the pond," defines your potential market in an expansionary manner to ensure you avoid fighting for a few points of "market share," a practice typical in so-called "mature" industries. For example, Coca-Cola experienced renewed success after re-defining its market from cola, or even soft drinks, to "all of the fluid humans consume."
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In a July 7th press release, Cut-It-Out Communications announced receipt of an all-star award from Constant Contact. The award is based on this e-newsletter, "The Cut-It-Out Customer," distributed every other month since 2007.
In announcing the award, Constant Contact praised Cut-It-Out Communications for delivering "engaging information that your audience was eager to receive, open and read." Article titles have included "Software Secrets," "The Hedgehog Concept" and "The Five Laws of Stratospheric Success," and topics have covered a variety of issues such as time management, boosting your blog and creating your own web pages.
To read the full press release, click here. |
