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Willy Gissen
President
Cut-It-Out
Communications |
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In 2003, Willy Gissen founded Cut-It-Out Communications, a full-service public relations agency based in Hartsdale, New York. The organization focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-business and hi-tech clients.
These activities include e-newsletters, the set up and use of social media sites, and the creation of inbound links -- through blogs, online press releases and content provision articles -- to maximize the search engine ranking for a client's web site.
With over 10 years of experience in public relations and related fields, Mr. Gissen has been interviewed on WVOX-AM and published widely in The Journal News, the Westchester County Business Journal, HV Biz and Westchester Commerce.
He is a Harvard graduate with a degree in Government. |
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Time Power
In his book Time Power, best-selling author Brian Tracy provides a primer on time management including establishing priorities, developing good work habits, time-saving techniques and overcoming procrastination.
Throughout the book, he sprinkles a series of Laws to illustrate his thoughts. Here are some of the best ones:
The Law of Least Resistance: ",,, a natural tendency to start on small tasks thinking that as soon as we get warmed up, we will launch into our big tasks, and we will be more productive... [but] they begin to multiply like rabbits in the springtime... when you begin clearing up small tasks, you seem to attract more and more small tasks to work on."
The Law of Forced Efficiency: "... when you are under tremendous pressure to get results, you become more and more efficient at setting priorities and getting things done."
The Law of Correspondence: "... your outer life tends to be a mirror image of your inner life."
The Law of Reversibility: "Feelings and actions interact on each other."
He also provides a plethora of practical advice such as:
1) Listening to educational audio programs in your car;
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 Adding pages to your web site is a very useful skill, and it's a lot easier than it seems. Following the instructions below will save you a lot of money and help create a more dynamic web site for your firm.
1. Go to Ipswitch and download their FTP-Home program.This software, known as a file transfer protocol (FTP) program, makes it easy to switch files from your document folders to your live web site. It is available as a free trial for 30 days. After downloading the program, you will see two windows with a column in the middle and two arrows, one pointing from left to right, and the other in the opposite direction. 2. Determine your FTP address, user name and password and input them into the corresponding boxes at the top of the screen.The information above may be obtained from your web site host. Once you enter it into the corresponding boxes, the files from your live web site will appear in the right-hand window. You can choose any folder in your hard drive for the left-hand window.
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