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| Vol. 2, Issue #1 |
June/July
2008 |
|
Dear
Colleagues and Clients,
Welcome to the second year of
our publication, "The Cut-It-Out Customer."
This issue will discuss our grantwriting department
and some fundamental rules for preparing proposals, and
it will delineate the five laws for
stratospheric success as listed
in the book, The Go-Giver.
This bestseller provides an amazing
new vision for your business life in the
form of a parable.
Enjoy the issue!
Sincerely,
Willy Gissen, President
Cut-It-Out
Communications,
Inc. |
| Grantwriting 101 |
|
Grantwriting
and public relations may seem an odd combination,
but when you consider the centrality of copywriting
in each, the connection becomes more obvious.
Our path followed a logical course.
After creating a brochure about a historical site
at a local college, our client
importuned us to write a grant proposal for it as
well.
Our academic credentials were more firmly
established after a course at the Foundation
Center, considered the nation's authoritative
source on grantmakers, and a later class, "Advanced
Grantwriting," offered by Westchester
Community College.
Soon, the opportunites began to multiply. We
wrote proposals for a food bank in Westchester, a
neighborhood center for disadvantaged youth in the
Bronx, to fight sex trafficking in India and to prevent
violence in the nation of Jamaica. Our grantwriting
department hit a new apex when we were invited to the
Clinton Global Initiative.
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| The Five Laws for Stratospheric
Success |
|
In
The Go-Giver by Bob Burg and John David
Mann, the authors provide what they describe in the
subtitle as "A Little Story about a Powerful Business
Idea." Told in the form of a parable, the story relates
the trials of its protaganist, "Joe," a typical
salesperson trying to meet his quota by the end of the
third quarter. He meets a wise and mysterious executive
called Pindar in a series of weekly sessions and
learns the true secret to business success.
The secret is based on five
simple laws for stratospheric
success. We'll leave the actual
applications for your future reading, but the laws
were so instructive, we want to share them with you
here. They helped us to incorporate our
business into our overall worldview rather than the
other way around.
"The Law of Value: Your true worth is determined by
how much more you give in value than you take in
payment.
The Law of Compensation: Your income is determined
by how many people you serve and how well you serve
them."
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Founded in
2003, Cut-It-Out Communications is
a full-service public relations firm
with departments in copywriting, political
communications, interactive services and
grantwriting. The firm has
served clients in many fields including
communications, hi-tech, healthcare and politics. It
completed a grant proposal for the Clinton Global
Initiative and is currently editing a book by
a local radio celebrity.
The President,
Willy Gissen, trained for almost five years with a
former SVP of the New York City PR firm, Hill &
Knowlton, and subsequently served on the communications
staff of the McCall/Mehiel gubernatorial
campaign.
Mr. Gissen
has published articles in the Westchester
County Business Journal titled "Online Public Relations
Pointers" and "30 Steps to Online Publicity," and
completed a course on online publicity at New York
University. He graduated with a degree in Government
from Harvard
College. | | |
