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| Vol. 1, Issue #1 |
June/July 2007 |
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Dear Colleagues and Clients,
Welcome to the first issue of "The Cut-It-Out Customer." This e-zine will provide diverse articles based on our ongoing business development and pursuit of excellence.
Our goals in creating this publication are two-fold: 1) To provide our friends and colleagues with succinct, clear and useful advice for their personal and professional enrichment; and 2) To obtain new clients by demonstrating our firm's professional approach and level of expertise. |
| Updating Your Website |
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Avoid Unnecessary I.T. Costs Many of my business clients need to make minor changes to their website but are reluctant to incur additional I.T. costs to do so. FTP programs offer an inexpensive alternative and are easy to learn.
Please see below 15 step-by-step instructions for making minor changes to your website without calling your I.T. person.
2. Select WS_FTP Home, and click on "try" for the free 30-day version. You can choose whether to purchase it later.
3. Download and open the program.
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| Benjamin Franklin's Advice |
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How I Raised Myself from Failure to Success in Selling, by Frank Bettger 
At the end of this famous book, Mr. Bettger writes, "Many years later, when I was groping in the dark, desperately trying to learn how to sell, I picked up a book that had a tremendous effect on my life, The Autobiography of Benjamin Franklin... Franklin chose thirteen subjects which he felt were necessary or desirable for him to acquire and try to master, and he gave a week's strict attention to each subject successively. In this way, he was able to go through his entire list in thirteen weeks, and repeat the process four times in a year... I followed his plan exactly as he told me how he used it. I just took it and applied it to selling...
Remember, Franklin was a scientist. This plan is scientific. Reject it, and you reject one of the most practical ideas ever offered you."
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Founded in 2003, Cut-It-Out Editing, Inc., provides concise, persuasive writing for any business need, including public relations, marketing and grantwriting.
My personal qualifications include almost five years at a top Westchester County public relations firm, where I served as Vice President, and extensive political experience including a stint on the communications staff of the McCall/Mehiel gubernatorial campaign.
Other professional training includes courses on Advanced Grantwriting, PR and New Media, and How to Do Research Online, as well as business instruction at "The Academy of Entrepreneurial Excellence."
Sincerely,
Willy Gissen, President
Cut-It-Out Editing, Inc. |
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