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Willy Gissen
President
Cut-It-Out
Communications |
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Founded in 2003, Cut-It-Out Communications is a full-service public relations agency specializing in interactive services and B2B clients.
Previous assignments have included the preparation of a grant for the Clinton Global Initiative and the editing of a book by a local radio celebrity.
With over 10 years of experience in PR and related fields, the President, Willy Gissen, trained with a former SVP of the famous New York City PR firm, Hill & Knowlton.
He has been published widely in HV Biz, The Journal News, Westchester County Business Journal and Westchester Commerce on topics including
public relations, politics and online activities.
Mr. Gissen holds a degree in Government from Harvard College.
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WVOX Interview
It was near the end of the day in late January, and I checked my email one last time. I was surprised to find a note from a talk show host on WVOX, offering to interview me on the Caroline Kennedy / David Paterson fiasco. And, as if I were inaccessible, it concluded with a sentence to expect a follow-up phone call the next day.
Well, no one has ever accused me of a weak ego, and I jumped at the chance to promote myself, and my firm, on the radio. The talk show host did call the next day, and, after giving me a few days for research, she took me through a dry run.
The test went fine, but my antennae went up when she said at the end, "By the way, I'm going to play devil's advocate."
At this point, I started to wonder what I had gotten myself into. Talking to my Dad was little reassurance when he said, "Don't worry, you were on the debate team at Exeter." Yeah, I thought, "That was only a few decades ago."
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Getting Things Done 
Time Management Classic
In Getting Things Done, David Allen presents an all-encompassing philosophy on time management. To do it justice, you really need to read the book. However, here are 10 powerful ideas I find most useful for sharing in this format.
1. If there is any action, response or item you can accomplish in two minutes or less, do it immediately.
2. Instead of letting emails accumulate in your inbox, create separate electronic folders in your email program, one for action items you need to address, one for reading and review, and one for emails where you must wait for a response. That way, when you handle your email flow, you can drag each item into the appropriate folder, and you are not constantly reviewing an unsorted mess.
3. Create several to-do lists instead of just one. The lists are based on your physical situation. For example, one of your to-do lists should be labelled "Errands" for tasks outside the office, one should be labelled "At the Computer," and another should be labelled "Calls." In addition to avoiding an unnecessary review, this strategy prevents switching between different types of actions, because that wastes a lot of time.
4. Buy a stackable inbox with at least three separate trays. Also, place a file cabinet within swivel-reach of your work desk and start a general A-Z system. The cabinet drawers should slide smoothly; they should not be over-stuffed; and you should buy an automatic labeller for your files. This makes filing as much "fun" as possible so papers don't pile up on your desk.
5. Capture all incoming assignments and thoughts on one of your to-do lists, always writing them down as soon as they occur. Carry a pad wherever you go to record new items on the appropriate list.
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