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 Westchester and Fairfield County Public Relations
 
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 www.cutitoutcommunications.com or call 914-723-7212. 
 
The Cut-It-Out Customer
Volume 3, Issue #4, December/January 2010 
 

Willy Gissen

 
Willy Gissen
President
 
Cut-It-Out
Communications
P.O. Box 495
Hartsdale, NY 10530
914-723-7212
Retro typewriter 
In 2003, Willy Gissen founded Cut-It-Out Communications, a full-service public relations agency based in Hartsdale, New York. The organization focuses on the incorporation of online activities into traditional public relations programs.
 
These activities include drafting e-newsletters, the set up and maintenance of internal blogs, and the creation of inbound links through content to maximize a client's search engine ranking.
 
 
 
 
 
 
New Tools, New Challenges for PR Pros 
 
by Willy Gissen, President, Cut-It-Out Communications, Inc.
(as published in Westchester County Business Journal, reprinted with permission of Westfair Communications) 
 
PR tool

Public relations has been undergoing a sea change as online activities encompass and expand its fundamental responsibilities. The similar skills required for traditional and virtual environments have increased client expectations and requests for their PR consultants to use current capabilities to satisfy new demands in the online arena.   

 

CLIENT WEBSITES

 

Websites require a unique tone of writing, blending vendor-neutral prose with more promotional verbiage. Public relations professionals now must coordinate closely with search engine optimization -- SEO -- specialists to insert keywords in an unobtrusive manner while maintaining a powerful writing style for the site's visitors.

   
To read the rest of the article, click on PR Pros.
  
Cut-It-Out Communications Announces
 New Online PR Program
 

Global Internet Hartsdale, NY, Jan. 12, '10 -- Cut-It-Out  

 Communications, Inc., a Westchester  

 public relations agency specializing in

 online activities, today announced a new
 online PR program. It will include internal
 blogs, email newsletters and an inbound
 linking campaign to improve website
 strength. 
 
 Cut-It-Out Communications has adopted a new focus on internal blogs as a powerful tool for client publicity. These blogs, typically in the format "www.domain.com/blog," reside on a company's website and can be modified with a wide variety of plug-ins to increase their functionality.
 

They also help with inbound linking campaigns because anyone linking to the blog is also linking to an interior page on the client's website, also known as a "deep link."

 

To read the rest of the article, click on online PR

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Cut-It-Out Communications | P.O. Box 495 | Hartsdale | NY | 10530