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Broken Links
Broken links, the bane of the Internet, can become more than an inconvenience for a visitor to your web site. They can affect the spiders crawling through your site and, as a result, lead to lower search engine rankings and, ultimately, decreased business.
Every business should periodically check its web site for broken links, primarily by using Xenu, a well-established software tool with a user-friendly interface created especially for this purpose. Here are some pointers on using the program.
To read the rest of the article, click here. |
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In a September 15th press release, Cut-It-Out Communications announced a new web site development department to provide high-end customized web sites for its clients. The programmer is a former print graphic designer who has expanded his skills into the online world.
All sites are coded in asp, more sophisticated than html because you can change reoccurring elements without physically editing each page. The department also offers internal blogs, or re-skins existing blogs and moves them onto the client's web site to improve SEO results.
To read the full press release, click here.
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PR Corner:
Using Images
Public relations, both traditional and online, is focused on creating content. However, to achieve its full effect, that content must be accompanied in a suitable and convincing way with images. Of course, some image elements must be created by a professional graphic designer, but there are many ways PR pros can use images on a daily basis.
To read the rest of the article, click here.
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