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| Vol. 2, Issue #2 |
Aug./Sept. 2008 |
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Dear Colleagues and Clients,
Welcome to the "The Cut-It-Out Customer." This issue includes an instructional piece, "Eight Quick Steps to Publish a Bylined Article," and discusses the book The Tipping Point: How Little Things Can Make a Big Difference, an analysis of "social epidemics" and their role in everything from the spread of business products, such as cell phones, to the spread of ideas, in the American Revolution and other movements.
Enjoy the issue!
Sincerely,
Willy Gissen, President
Cut-It-Out Communications, Inc. |
| Eight Quick Steps to Publish a Bylined Article |
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One key method to promote your business involves publishing a bylined article in a national trade publication. It can impress your prospects and establish you as an expert in your field. Here are eight quick steps to publish a bylined article in a key publication.
1. First, you must select the publication. Get Bacon's Magazine Directory from the reference section of your nearest library. Find the right section by using the alphabetical index in the back. Review the magazine profiles to find one with an appropriate subject and readership. The magazine circulation should be between 30,000 and 100,000 to ensure maximum coverage without too much competition.
2. The magazine's editorial calendar describes topics for the entire year, and if there is a suitable one for your organization, you should time your submission for that issue. Go to the magazine's website to find its editorial calendar. Pitching appropriate topics should begin about two or three months in advance.
To read the rest of the article, click here. |
| The Tipping Point |
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The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell, examines how inventions and ideas seem to catch on, undergoing slow growth, and then, all of a sudden, a rapid exponential explosion. Examples are provided for both business products, such as the cell phone; social campaigns, against smoking for example; and overarching intangible philosophies.
Gladwell proposes three rules in his analysis: "The Law of the Few, the Stickiness Factor and The Power of Context," and suggests their use by anyone with a product or message to promote. These rules are often counterintuitive but are thoroughly documented in the course of the book.
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Founded in 2003, Cut-It-Out Communications is a full-service public relations firm with departments in copywriting, political communications, interactive services and grantwriting. The firm has served clients in many fields including communications, hi-tech, healthcare and politics. It completed a grant proposal for the Clinton Global Initiative and recently edited a book by a local radio celebrity.
The President, Willy Gissen, trained for almost five years with a former SVP of the New York City PR firm, Hill & Knowlton, and subsequently served on the communications staff of the McCall/Mehiel gubernatorial campaign.
Mr. Gissen has published articles in the Westchester County Business Journal and Westchester Commerce about online activities, and has been featured on multiple occasions in the Community View section of The Journal News. He holds a BA degree in Government from Harvard College. | |
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