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In The Go-Giver by Bob Burg and John David Mann, the authors provide what they describe in the subtitle as "A Little Story about a Powerful Business Idea." Told in the form of a parable, the story relates the trials of its protaganist, "Joe," a typical salesperson trying to meet his quota by the end of the third quarter. He meets a wise and mysterious executive called Pindar in a series of weekly sessions and learns the true secret to business success.

The secret is based on five simple laws for stratospheric success. We'll leave the actual applications for your future reading, but the laws were so instructive, we want to share them with you here. They helped us incorporate our business into our overall worldview rather than the other way around.

"The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.

The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.

The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first.

The Law of Authenticity: The most valuable gift you have to offer is yourself.

The Law of Receptivity: The key to effective giving is to stay open to receiving.” (page 129, The Go-Giver, Burg and Mann)

For the first few years of our business, we struggled to integrate Christian beliefs into everyday business practice. We refused to charge markups even though our colleagues thought this was crazy. We also avoided charging “referral fees.”

The Go-Giver, however, made us realize our process was reversed. Instead of incorporating Christianity into our business process, we needed to incorporate our business into Christianity. Applying the five rules above has been transformational in that effort.