Media
Room

February/March 2008 newsletter article

Content Provision Sites Increase Your Website's Ranking

First of all, your website's search engine ranking should be targeted to your geographic area. That is, for my firm, I am unable to compete nationwide for prospects searching on the term "public relations." However, I can compete for people who type "Westchester County public relations." (Try this on Google or click on this link for the following search results.)

Secondly, once you determine geo-targeted search terms for your organization, the search-engine ranking for those terms will be determined, to a large degree, by the number and quality of inbound links to your site. One way to create more inbound links is to draft an online press release (more about this in our next issue). Another way is to write a short, vendor-neutral article and post it on content provision sites, including your company's website address in the contact information and author resource box.

You should submit your article to the following sites:

www.amazines.com
www.articlealley.com
www.articlecity.com
www.articledashboard.com
www.articlegold.com
www.buzzle.com
www.ezinearticles.com
www.goarticles.com
www.ideamarketers.com

These sites will offer your article to visitors who may publish it provided they include your name and contact information. This creates a viral marketing effect with more and more inbound links to your webiste each time the article is published.

There are also certain techniques you can use to increase readership. For example, website articles beginning with a number are more likely to be picked up. My firm recently published an article titled, "10 Crucial Questions for Hiring a PR Agency."