Cut-It-Out Communications 2008 Annual Survey:
Online Public Relations
[NB: Percentage totals may not add up to 100 percent because some questions were skipped by respondents and others involved multiple answers. Approximately 200 questionnaires were distributed, primarily to business owners and senior executives.]
1. How do you promote your firm?
a. Public relations and advertising -- 25 percent
b. Only public relations -- 25 percent
c. Only advertising -- 17 percent
d. Neither public relations nor advertising -- 28 percent
2. How do you promote your firm with public relations?
a. Traditional and online public relations -- 33 percent
b. Only traditional public relations -- 12 percent
c. Only online public relations -- 8 percent
d. Neither traditional nor online public relations -- 38 percent
3. How do you use blogs?
a. I make entries in a blog on a regular basis. -- 21 percent
b. I read blogs on a regular basis. -- 33 percent
c. I started a blog but discontinued it. -- 4 percent
d. I have never used a blog. -- 50 percent
4. Do you contribute to content provision sites?
a. Yes, at least once a month -- 12 percent
b. Yes, at least once a quarter -- 4 percent
c. Every now and then -- 38 percent
d. What is a content provision site? -- 46 percent
5. How often do you send out an e-newsletter?
a. At least once a quarter -- 28 percent
b. At least once a year -- 0 percent
c. Every now and then -- 21 percent
d. Never -- 11 percent
6. What steps have you taken to optimize your website?
a. I have hired a consultant. -- 25 percent
b. I have attempted to increase inbound links. -- 42 percent
c. I have modified the text on my website. -- 67 percent
d. I have modified the source code on my web site. -- 50 percent
7. How do you update your website?
a. I have an I.T. consultant on retainer. -- 42 percent
b. I use Dreamweaver or other user-friendly program. -- 28 percent
c. I use an FTP program such as Ipswitch. -- 12 percent
d. I don't update my website. -- 12 percent
8. What is your knowledge of HTML?
a. I use it for complex coding. -- 25 percent
b. I use bracketing to manipulate text. -- 0 percent
c. I use it to create links. -- 8 percent
d. None of the above -- 62 percent
9. What role do you think online PR will play in the future?
a. Its importance will increase. -- 62 percent
b. Its importance will decrease. -- 0 percent
c. Its importance will remain the same. -- 0 percent
d. I don't know. -- 38 percent
10. Do you wish to learn more about online PR?
Percentage results not applicable.
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