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home » media room » surveys » 2007 survey
Cut-It-Out Communications 2007 Annual Survey:
Public Relations, Advertising and The Internet
[Response rate: 25 percent]
1. What is the main value of public relations?
(circle one)
a. Visibility -- 47 percent
b. Sales generation -- 41 percent
c. Strategic planning -- 6 percent
d. Crisis management -- 6 percent
e. Other: _______________
2. Rank the value of these media.
(from 1 to 5, 1 is the most valuable)
___ Industry trade magazines -- 2.0 (average)
___ Daily newspapers -- 2.6
___ Business journals -- 2.7
___ Consumer periodicals -- 2.9
___ Radio and television -- 3.5
3. How valuable are Internet publications (e-zines, blogs, etc.)?
(circle one)
a. More valuable than print publications -- 24 percent
b. As valuable as print publications -- 18 percent
c. Less valuable than print publications -- 35 percent
d. Not valuable -- 24 percent
4. How does advertising, or other forms of paid promotion, compare to PR?
(circle one)
a. Public relations is more important -- 47 percent
b. Advertising is more important -- 6 percent
c. Public relations and advertising are equally important -- 41 percent
d. Neither is important -- 6 percent
5. How do you measure the impact of public relations?
satisfied clients, sales leads, event attendance, industry visibility, follow-up contacts, sponsorships, donations, reputation as an expert, etc.
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